PRIVACY POLICY

Bryn Mawr Communications LLC, located at 1008 Upper Gulph Road, Wayne, PA, 19087, USA, as well as its affiliates and subsidiaries (collectively, “BMC” or “we” or “us”), respects your privacy and is committed to protecting it through our compliance with this Privacy Policy (the “Policy”). BMC owns or operates several interactive websites, mobile applications, and other online interactive features and services (collectively, the “Sites”), and this Policy describes the types of information we may collect from you or that you may provide when you visit a Site and our practices for using, maintaining, protecting, and disclosing that information. The Sites can be found at the URLs listed below, and also include any other Site that links to this Policy.

  • Beye.com
  • BMCRSVP.com
  • BMCSummit.com
  • BMCToday.com
  • BMCVirtual.com
  • CollaborativeEYE.com
  • CRSToday.com
  • CRSTodayEurope.com
  • Eyetube.net
  • Eyetube.com
  • Eyetube.live
  • Eyewire.news
  • GlaucomaToday.com
  • MillennialEYE.com
  • ModernOD.com
  • NRMDOnline.com
  • RetinaToday.com
  • YoungODConnect.com

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices as described in the Policy, you must not access or use the Site. By accessing or using the Site, you agree to this Policy.

Data We Collect About You, and How We Collect It

We may collect information about you of two general types when you visit one or more of our Sites:

  • Information by which you may be personally identified, including information that identifies, relates to, describes, is reasonably capable of being associated with you, or that could reasonably be linked, directly or indirectly, to you or your household (“Personal Data”); and
  • Information about your activity on our Sites when we do not gather any data that would allow us to link that activity to you personally.

Types of Personal Data We May Collect

Listed below are the types of Personal Data that we may have collected about you within the past 12 months. Each type of information listed below is Personal Data only if it identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked by BMC, directly or indirectly, to you or your household.

  • Identifiers such as: your name, username, password, NPI, OE number, license number, Digital ID and photograph (if you or another user posts a photo on a Site).
  • “Customer Records” information (some of which may be identifiers or professional/employment-related information as well), such as your name, address, email address, telephone number, and date of birth; event-related information such as which meetings, courses, webinars, or other online events you may have attended; questions, ratings, and applications used, as well as any views and opinions that you choose to send to us, or publicly post about us on social media platforms or in the Sites, including on forums.
  • Commercial information, such as records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, areas or topics of interest;
  • Geolocation data, which is data that describes the precise geographic location of the device through which you connect to a Site;
  • Internet or other similar network activity, such as browsing history, search history, information on your interaction with our website, mobile application(s), or an advertisement. This may include hardware and browser information of your computer or other online device.
  • Sensory data, such as audio, electronic, visual, or similar information. For example, if you chose to post or upload videos or photos to one or more Sites. 
  • Professional or employment-related information, such as your current or past job history, if you are applying for a job with us or for purposes of establishing your creditworthiness.
  • Personal characteristics related to classifications legally protected from discrimination, such as marital status, age and gender.
  • Inferences drawn from other Personal Data, such as a summary we might make based on your apparent personal preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.

How We Collect Your Personal Data

We may collect your Personal Data in a number of ways, including:

  • Directly from you when you provide it to us. You may give us your Personal Data by filling in forms, or by corresponding with us by post, email or otherwise. For example, you may provide us with Personal Data when you:

    • post or publish material (such as contributions) on the Site (“User Contributions”);
    • request information or services;
    • report a problem with the Site;
    • respond to a survey;
    • register for an event;
    • enter into a transaction with us; or
    • search queries on the Site.
  • Automatically as you navigate through the Sites. Information collected automatically may include usage details, IP addresses and other tracking information. This information helps us to improve the Sites and to deliver a better and more personalized service, including by enabling us to: (i) estimate our audience size and usage patterns, (ii) store information about your preferences, allowing us to customize the Sites according to your individual interests, (iii) speed up your searches, and (iv) recognize you when you return to the Sites. The mechanisms for collecting this information include:

    • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to a Site.
    • Web Beacons. Pages of the Sites, as well as our emails to you, may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to keep track of which pages you and other users have visited, to note whether you opened an email, to record the popularity of certain website content, and to verify system and server integrity.
  • From third parties, for example, our business partners.

    We may receive Personal Data about you from various third parties and public sources. For example, we may receive contact details, bank account details and details about payments to and from you and other details of products and services you have purchased from us from providers of technical, payment and delivery services.

    We also may collect information about your online activities over time, which may consist of, for example, your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Sites. We may receive this type of behavioral tracking information from the following parties:

    • analytics providers;
    • search information provider;
    • social media providers;
    • email service providers;
    • advertising providers;
    • registration providers; and
    • application providers.

Third Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on our Sites are served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use one or more of the Sites. The information could include your Persona Data about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider of the content directly.

How We Use Your Information

Purposes for which we will use your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use(or have in the past 12 months used) your Personal Data, and the legal bases we rely on to do so.

Purpose/Activity

Lawful basis for processing including basis of legitimate interest

To provide you with the general use of our website

Legitimate interests:

Getting to know users or potential users / colleagues / recruiters / employees / workers / consultants / service providers

Managing business communications with our Site users

Maintaining and managing our Sites

Responding to your communication(s) with us

To provide you with information, products or services that you request from us.

Legitimate interests:

Identification of relevant content shared with users and prospective users

Responding to your communication(s) with us

Necessary for performance of a contract:

If you wish to purchase products or services from us, we will be required to fulfil our obligations under any contracts we enter into with you

To provide you with notices about your account including expiration and renewal notices

Legitimate interests:

Keeping users informed about their account

Maintaining and managing our Sites

To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection

Necessary for the performance of a contract:

If you wish to purchase products or services from us, we will be required to fulfil our obligations under any contracts we enter into with you

To notify you about changes to the Site or any services we offer or provide through it

Legitimate interests:

Keeping users informed about our Sites and services

Maintaining and managing our Sites

To allow you to participate in interactive features on our site such as posting User Contributions

Legitimate interests:

Maintaining and managing our Sites

Allowing user to make contributions to our Sites in their professional capacity in order to publicise or highlight certain aspects of their work

To send you marketing or promotional materials

Legitimate interests:

Getting to know users or potential users / colleagues / recruiters / employees / workers / consultants / service providers

Identification of relevant content shared with users and prospective users

Understanding how you want us to communicate with you

Expanding our professional networks

Consent:

On the basis of the consent that you have provided us to receive certain communications

To administer and protect our business and the Sites

Legitimate interests:

Provision of administration and IT services

Performance documents and quarterly reports

Network security

To prevent fraud

Change of purpose

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please email us at: contact@bmctoday.com.

Disclosure of Your Information

We may disclose aggregated information derived from your Personal Information but that is no longer Personal Data, without restriction. With respect to information that is Personal Data, we may disclose it as follows:

  • Among our subsidiaries and affiliates. We may disclose your Personal Data to our subsidiaries and affiliates, including those that may be located outside the jurisdiction where you reside, in accordance with applicable law.
  • To service providers

    • Advertisers/Agencies - we may disclose your personal engagement data to partner advertisers/agencies to measure and improve the user experience with relevant content and/or advertising.
    • Application Provider Services - we may disclose your Personal Data to application service providers located in the United States to provide us with services such as event specific applications, and to store information.
    • Cloud services - we may disclose your Personal Data to cloud service provider(s) located in the United States in order to store, back up and recover data.
    • Customer Relationship Management services - we may disclose your Personal Data to customer relationship management services located in the United States to store information, manage service activities and information across the group.
    • Email Service Providers - we may disclose your Personal Data to email service providers located in the United States to provide us with email marketing services, online behavioral tracking, to store information, and reporting.
    • Geo-Location Services - we may disclose your Personal Data to geo-location service providers located in the United States to provide us with services such as geo-targeting site content.
    • IT services - we may disclose your Personal Data to IT service providers located in the United States to provide us with services such as website hosting.
    • Market Research Services - we may disclose your Personal Data to market research service providers located in the United States to provide us with services such as surveys/questionnaires.
    • Payment Processing Services - we may disclose your Personal Data to payment service providers located in the United States to provide us with services such as secure payment processing, and to store information.
    • Registration Services - we may disclose your Personal Data to registration service providers located in the United States to provide us with services such as data collection, and payment processing.
  • As part of corporate reorganizations. We may disclose your Personal Data to a potential or actual buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Bryn Mawr Communications LLC's assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Data held by us is among the assets transferred.
  • To Other Third Parties

    • Contractors - we may disclose your Personal Data to contractors located in the United States to (i) provide us with product and/or advertising implementations or (ii) market their products or services to you.
    • Third-Party Advertisers - Some content on our Sites may require you to provide Personal Data to a third party in order to access the content. You will be notified of this requirement before accessing such content so you can choose whether to provide your Personal Data in order to access the content. We do not control third parties' collection or use of your information to serve interest-based advertising, but certain third parties may provide you with ways to choose to not have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI's website.
    • Other Site Users - Any Personal Data that you post and transmit to others shall be done at your own risk. Although we limit access to certain contributions to registered users of our Sites, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other Site users with whom you may choose to share your Personal Data.
    • DMD Healthcare Communications Network Participation Disclosure - BMC is a member of the DMD Healthcare Communications Network (the "HCN"). HCN is owned and managed by DMD Marketing Corp ("DMD") and is designed to enable DMD and HCN members to provide medically relevant business communications to authenticated health care professionals. Your registration on a Site includes registration with HCN. As a result, your contact and other professionally relevant information will be disclosed to DMD and each HCN member to provide you medically relevant content as described in the HCN privacy policy available at https://HCN.health/privacy-policy/. The HCN privacy policy provides details on how to manage your information, including opting out of participation in the HCN. To the extent that this Policy conflicts with the HCN privacy policy, with respect to the use of this information by HCN, the conflict will be resolved in favor of the HCN policy.
  • For Legal Reasons. We may disclose your Personal Data:

    • To comply with any court order, law or legal process, including to respond to any government or regulatory request.
    • To enforce or apply the Site's Terms and Conditions and other agreements between us and you, including for billing and collection purposes.
    • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BMC, our users or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Data Retention and Security

We retain your Personal Data only for as long as is necessary for our relationship with you, in accordance with our retention policies, and in accordance with applicable laws. We do not collect more Personal Data than we need to fulfil our purposes stated in this Policy, and we will not retain it for longer than is necessary.

We have put in place reasonable security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents and service providers who need to know that information in order to provide services to us and yourself.

Children's Information

The Site is not intended for children under 13 years of age. If we learn we have collected or received Personal Data from a child under 13, without verifiable parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at contact@bmctoday.com.

Third-Party Links

This website may include links to other sites operated by third parties. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

For Site Visitors in Europe

If you reside in the European Economic Area ("EEA") or the United Kingdom ("UK"), you have the following rights under data protection laws in relation to your Personal Data:

  • Request access to your Personal Data. This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
  • Request correction of your Personal Data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your Personal Data. Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
  • Request restriction of processing your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request transfer of your Personal Data. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format.
  • Right to withdraw consent. If we rely on this as the legal basis of lawful processing, you may withdraw at any time.
  • Right to lodge a complaint with the supervisor authority. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Alternatively, if you are based in the EEA and outside of the UK, please contact your national regulator.

To exercise any of these rights, please contact us at contact@bmctoday.com.

Because we are primarily located in the United States, our processing of your Personal Data if you reside in the EEA/UK may involve transfers of that data outside of the EEA/UK. Whenever we transfer your Personal Data out of the EEA/UK, we use mechanisms designed to give the data the same protection it has under the laws of the EU/UK. Please contact us at contact@bmctoday.com if you want further information on this specific mechanism used by us when transferring your Personal Data out of the EEA/UK.

For California Residents

California Civil Code Section 1798.83 permits users of the Site that are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please send an email to contact@bmctoday.com.

Changes to This Policy

We will post any revised version of this Policy on the Sites, with note at the end indicating the date of the latest revisions. If we make material changes to how we treat our users' Personal Data, we will notify you by email to the email address specified in your account and/or through a notice on the Sites' homepages. You are responsible for ensuring we have an up-to-date, active, and deliverable e-mail address for you, and for periodically visiting this Policy to check for any changes.

Contacting Us

To ask questions or comment about this Policy and our privacy practices, contact us at:
Bryn Mawr Communications LLC
1008 Upper Gulph Rd, Wayne, PA 19087
484-581-1800
Email: contact@bmctoday.com

Last revised: January 14, 2022