Web Banner Ads
Location Dimensions Retina Dimensions
Leaderboard 728x90px 1456x180px
Mobile Leaderboard 320x50px 640x100px
Skyscraper 160x600px 320x1200px
Mini-leaderboard 460x120px 920x240px
Series Mini-leaderboard 390x120px 780x240px
Rectangle 300x250px 600x500px
Interstitial* 550x480px 1100x960px
Specifications
  • Static file size and type: 80k max GIF/JPEG/PNG at 72 DPI.
  • HTML5 file size: 200KB for initial load. More information HTML5 specifications, please see sections below.
  • Animation length: 15 seconds max
  • Retina Dimensions: This size is requested as a secondary creative to enhance the banner ad quality on retina-capable screens. This creative size is not required but is encouraged.
  • Any ads with white edges need to include a 1px #cccccc border
  • As of 10/1/15 we no longer accept flash files since this file type is not supported by most web browsers.
  • *See General Requirements for more information on Interstitials.
  • To submit banners, questions or request more information, contact our team at ads@bmctoday.com
Email Banner Ads
Location Dimensions
E-news Leaderboard* 570x70px
Series Leaderboard 570x70px
Interrupter Leaderboard 600x120px
Rectangle 300x250px
Skyscraper 160x600px
Specifications
  • File type: GIF/JPG at 72 DPI
  • *E-newses are mobile optimized. The banner will auto-resize to 411x50px. If this is not allowed by compliance, please provide a second creative file size at 234x60px.
  • To submit banners, questions or request more information, contact our team at ads@bmctoday.com

Site Specific Specifications: Vision

EYETUBE.NET
  • Channel Placements
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-Leaderboard
  • Eyeflash Enewsletter
    • Email ads: (1) Rectangle
  • Daily Coverage
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard
    • Email ads: (3) Interrupter Leaderboard
  • Recurring Series (ex: Journal Club)
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Series Mini-leaderboard
    • Email ads: (1) Series Leaderboard
EYETUBEOD.COM
  • Channel Placements
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-Leaderboard
  • ETOD/AOC Enewsletter:
    • Email ads: (1) Rectangle
  • Daily Coverage
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard
    • Email ads: (3) Interrupter Leaderboard
  • Recurring Series: (ex: Journal Club)
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Series
      Mini-leaderboard
    • Email ads: (1) Series Leaderboard
EYEWIRETODAY.COM
  • ROS Ads:
    • Web ads: (1) Leaderboard, (1) Rectangle
  • Eyewire Enewsletter:
    • Email ads: (2) E-news Leaderboard
EYEWIRETV
  • ROS Ads:
    • Web ads: (1) Leaderboard, (1) Rectangle
  • EyewireTV Enewsletter:
    • Email ads: (1) E-news Leaderboard
CRSTODAY.COM
  • ROS/Channel Placements:
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Rectangle
  • CRST Enewsletter:
    • Email ads: (2) E-news Leaderboard
CRSTODAYEUROPE.COM
  • ROS/Channel Placements:
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Rectangle
  • CRST Europe Enewsletter:
    • Email ads: (2) E-news Leaderboard
GLAUCOMATODAY.COM
  • ROS/Channel Placements:
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Rectangle
  • Glaucoma Today Enewsletter:
    • Email ads: (2) E-news Leaderboard
RETINATODAY.COM
  • ROS/Channel Placements:
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Rectangle
  • Retina Today Enewsletter:
    • Email ads: (3) E-news Leaderboard
MILLENNIALEYE.COM
  • Homepage Placements:
    • Web ads: (1) Desktop Pushdown*, (1) Mobile Pushdown*,
      (1) Responsive Rectangle
      *Please contact ads@bmctoday.com if you sponsor these positions for custom sizes.
  • Article Placements:
    • Web ads: (1) In-line Ad*
      *Please contact ads@bmctoday.com if you sponsor this position for custom sizes.
  • Podcast Page Placements:
    • Web ads: (1) Leaderboard, (1) Skyscraper
  • Daily Coverage
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard
    • Email ads: (3) Interrupter Leaderboard
NEWRETINADOC.COM
  • ROS/Channel Placements:
    • Web ads: (1) Leaderboard, (1) Rectangle



Site Specific Specifications: DERM

PRACTICAL DERMATOLOGY/DERMTUBE.COM
  • ROS Ads:
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Rectangle
  • Practical Dermatology Enewsletter:
    • Email Ads: (1) Skyscraper
  • Daily Coverage
    • Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard
    • Email Ads: (3) Interrupter Leaderboard
  • Recurring Series (ex: Journal Clubs)
    • Web ads: (1) Leaderboard, (1) Skyscraper
    • Email Ads: (1) Series Leaderboard
DERMWIRE.COM
  • ROS Ads:
    • Web ads: (1) Leaderboard, (1) Rectangle
  • Dermwire enewsletter:
    • Email ads: (1) Skyscraper
DERMWIRE TV
  • ROS Ads:
    • Web ads: (1) Leaderboard, (1) Rectangle
  • DermwireTV enewsletter:
    • Email ad: (1) E-news Leaderboard
MODERNAESTHETICS.COM/TV
  • ROS Ads:
    • Web ads: (1) Leaderboard, (1) Skyscraper
  • Modern Aesthetics Enewsletter:
    • Email ad: (1) E-news Leaderboard
  • Daily Coverage:
    • Web Ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard
    • Email ads: (3) Interrupter Leaderboard
  • Recurring Series (ex: Journal Club)
    • Web ads: (1) Leaderboard, (1) Skyscraper
    • Email Ads: (1) E-news Leaderboard
    AESTHETICSWIRE.COM
    • ROS Ads:
      • Web ads: (1) Leaderboard, (1) Skyscraper
    • AestheticsWire Enewsletter:
      • Email ad: (1) Skyscraper
    NEWDERMMD.COM
    • ROS Ads:
      • Web ads: (1) Leaderboard, (1) Skyscraper
    • NewDermMD Enewsletter:
      • Email ad: (1) E-news Leaderboard



Site Specific Specifications: NEURO

PRACTICALNEUROLOGY.COM
  • ROS/Channel Placements:
    • Web ads: (1) Leaderboard, (1) Rectangle, (1) Skyscraper
  • Practical Neurology Enewsletter:
    • Email ad: (1) Rectangle
  • NeuroWire Enewsletter:
    • Email ad: (1) Rectangle
  • Clinical Updates Enewsletter:
    • Email ad: (2) E-news Leaderboard
  • Daily Coverage:
    • Web ads: (1) Leaderboard, (1) Skyscraper
    • Email ads: (3) Interrupter Leaderboard or E-news Leaderboard

GENERAL REQUIREMENTS

  • Ads must spawn a new window for the landing page when clicked on.
  • Rapid animating, blinking and/or flashing ads are not accepted. BMC reserves the right to reject and/or revise ads that do not adhere to this spec.
  • Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click - must go to landing page first where a download prompt may be allowed - if user chooses no or closes the download prompt, they cannot be prompted again
Video In-Page Banner Ads: 728x90, 160x600 and 300x250 ONLY
  • In Banner Video ads Must be user initiated on the Homepage and Video Pages
  • Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Interpolls, Klipmart, Eyewonder, United Virtualities, Unicast
  • 40k Initial load and up to 100k streaming.
  • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
  • Video cannot loop more then one time and cannot exceed 30 seconds total animation.
Interstitial Ads*

Intersititial Ads will appear once per session on the first page load. Below are the ad specifications:

  • File Dimensions: 550x480px, 1110x960px for retina
  • File Type: GIF/JPG/PNG
  • File Size: 50k max
  • File Length: Animated GIF – 10 seconds max animation
  • Duration: The same brand can only run for 4 weeks at a time

HTML5 Advertising Specifications

HTML5 Banner Ads
  • All HTML5 recommendations are supported, including CSS, JavaScript, and corresponding JS frameworks (e.g. jQuery and Create.js).
  • Produce the ad as if it were its own web page, including an index.html file with relative links to assets in an accompanying folder, and with network independence. ClickTAGs linking to external pages are acceptable, but all graphical assets must be self-contained.
  • Each folder must include a static Default Image named default.x, where x is the file extension, to be served in the event of defaulted code.
  • Place index file and assets in a folder and send under .ZIP compression.
  • Ads must be SSL-ready (BMC does not guarantee that the site on which the ad is served is SSL-secured).
  • Accepted file types for graphical assets include:
    • Images
      • File types: GIF, JPEG, JPG, PNG
      • Default Image (static image served in case of defaulted code): GIF, JPEG, JPG
        NOTE: If using JavaScript, add the <noscript> element to the Default Image
    • Video
      • Use the <video> </video> element.
      • Maximum Animation Length: 15 seconds
      • Maximum Frame Rate: 24 fps
      • Formats: MP4 with H.264 encoding, WebM
        NOTE: Most mobile devices ignore the autoplay attribute and will only play video files full-screen.
  • Fonts may be included as an asset in the accompanying asset folder (BMC reserves the right, with notice, to relegate any non-compliant fonts to standard web fonts).
  • File size limit: 200KB
    NOTE: Limit includes the default image, which must be no larger than 40KB
  • All ads must be served from a third party server. If you don't already have an ad server, contact ads@bmctoday.com for support.
  • All banner ad creative is subject to approval by BMC.
HTML5 Interactive Ads
  • Defined as custom interactive ads that extend beyond traditional banner ads in dimension and/or functionality, Interactive Ads include the above specifications, with the following additions or exceptions.
  • File limit: 1 MB polite (non-initiated), 2 MB user-initiated
  • All interactive ad creative is subject to approval by BMC.
ClickTAGs
  • All ClickTAGs must be declared as variables in the index.html file.
  • No Flash/ActionScript code will be accepted, only HTML and JavaScript.
  • Use target=“_blank” in the <a> element of the ClickTAG’s URL to launch a new browser window or tab.
  • Example: <a href=ClickTAG-URL target=“_blank”> </a>