Custom Media

BMC Produces Educational Custom Print, Video and Digital Media

Whether you choose one of our existing print or digital marketing platforms or engage us to do something entirely customized to your unique needs, BMC can provide you with complete design, production, programming, and distribution services to reach our audience of medical specialists. The editorial teams behind our publications can create single-sponsored supplements that are polybagged with the issue and mailed to the publication’s circulation list. Alternatively, advertorials or inserts within the publication can highlight a particular product or technology. Both supplements and advertorials can be reengineered into digital formats to incorporate video, image slideshows, audio, or downloads.

With the launch of Eyetube, BMC revolutionized the format of ophthalmic education by making video demonstrations and testimonials easily accessible to health care providers and cost effective vehicles for any sized company. Peer to peer discussions on products, case studies, or live surgical demonstrations can be captured and broadcast on our sites or yours.

Click on each of the available services below to learn more.


  1. Custom Video and Digital Media

    BMC produces custom video interviews (testimonials, demonstrations, KOL presentations, company news) with your KOLs or company executives on location and at major HCP meetings and conventions worldwide. These videos are posted on our websites and promoted via custom e-blasts to subscribers of our email database. See Example

  2. Supplements and Advertorials

    The editorial teams behind our publications can create single-sponsored supplements that are polybagged with the issue and mailed to the publication’s circulation list. Alternatively, advertorials or inserts within the publication can highlight a particular product or technology. Both supplements and advertorials can be reprinted for distribution to your sales force or reengineered into digital formats to incorporate video, image slideshows, audio, or downloads. See Example

  3. Interactive Digital Details

    Deliver your custom message while receiving vital market research data with programs designed to provide brief, Web-based education to physicians. The presentation format meets the client’s need to provide up-to-date medical information to HCPs who are crunched for time, attending fewer conferences, and seeing fewer representatives. See Example

  4. Daily Coverage

    BMC has launched daily video coverage of major medical conferences. The e-news contains breaking news and hot topics, providing a unique advertising opportunity to reach physicians. Interviews with leading researchers and industry members are filmed, edited, and broadcast within hours of public announcements. E-mails are delivered nightly during the meeting. See Example

  5. Webinars

    Webinars are live programs delivered via the Web with subsequent archiving for on-demand viewing. The primary advantage of the live component is the ability of viewers to pose questions to known opinion leaders and receive answers in real-time. Webinar sponsors receive detailed registration information from participants and enduring educational information in the form of a webinar archive. See Example

  6. Private Portals

    Training portals allow you to provide a safe and personalized environment for selected physicians, technicians, opinion leaders, sales teams or distributors to review proprietary presentations, PowerPoints, and clinical videos. The portal may also include testing capabilities that allow you to track each participant’s progress and provide awards and certification. Use this portal to promote upcoming events and user meetings and allow downloads of print publications and other useful documents. See Example

  7. Custom eBlasts

    Custom e-mails are an ideal way to directly reach our readers with your message. This tool can be used by our advertisers for a variety of promotions, from alerting our subscribers to new device approvals to inviting physicians to view multimedia content online. Our distribution lists can be customized to target readers by subspecialty group, practice size, or geography. See Example

  8. Original Video Series

    Our editorial production team can work KOLs to develop video content focused on a particular topic in a roundtable, peer-to-peer or didactic format. For example, our Journal Clubs capture the spirit of academia in a monthly discussion on the latest research in a particular subspecialty where participants explore how the findings will impact daily practice and patient care. In each episode, the discussion leader selects an outstanding recent paper, poster, or study and interviews an author or investigator to discuss. These engaging programs offer a unique advertising opportunity to reach clinicians interested in a specific field. See Example