Sizes/Specifications

Below is a list of all ad sizes available. To view which ad sizes pertain to each placement please view the breakdown for our Vision, Dermatology & Aesthetics, Endovascular & Cardiac Sites, and Neurology Sites.

Web Banner Ads

Ad Unit Examples

Select an ad size to view an example of that ad location and size.

Email Banner Ads

MillennialEYE App Ads

General Ad Specifications

  • Ads must spawn a new window for the landing page when clicked on.
  • Rapid animating, blinking and/or flashing ads are not accepted BMC reserves the right to reject and/or revise ads that do not adhere to this spec.
  • Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click - must go to landing page first where a download prompt may be allowed - if user chooses no or closes the download prompt, they cannot be prompted again.
  • Animation length: 15 seconds max
  • Any ads with white edges need to include a 1px #cccccc border
  • As of 10/1/15 we no longer accept Flash files since this file type is not supported by most web browsers.

Video In-Page Banner Ads: 728x90, 160x600 and 300x250 ONLY

  • In Banner Video ads Must be user initiated on the Homepage and Video Pages
  • Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Interpolls, Klipmart, Eyewonder, United Virtualities, Unicast
  • 40k Initial load and up to 100k streaming.
  • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
  • Video cannot loop more then one time and cannot exceed 30 seconds total animation.

Interstitial Ads

Interstitial Ads will appear once per session on the first page load. Below are the ad specifications:

  • File Dimensions: 550x480px, 1110x960px for retina
  • File Type: GIF/JPG/PNG
  • File Size: 50k max
  • File Length: Animated GIF – 10 seconds max animation
  • Duration: The same brand can only run for 4 weeks at a time

HTML5

HTML5 Banner Ads

  • Place index file and assets in a folder and send under .ZIP compression.
  • Ads must be SSL-ready (BMC does not guarantee that the site on which the ad is served is SSL-secured).
  • Accepted file types for graphical assets include:

IMAGES

  • File types: GIF, JPEG, JPG, PNG
  • Default Image (static image served in case of defaulted code): GIF, JPEG, JPG
  • NOTE: If using JavaScript, add the <noscript> element to the Default Image

VIDEO

  • Use the <video> </video> element.
  • Maximum Animation Length: 15 seconds
  • Maximum Frame Rate: 24 fps
  • Formats: MP4 with H.264 encoding, WebM
  • NOTE: Most mobile devices ignore the autoplay attribute and will only play video files full-screen.

Fonts may be included as an asset in the accompanying asset folder (BMC reserves the right, with notice, to relegate any non-compliant fonts to standard web fonts).

File size limit: 200KB

NOTE: Limit includes the default image, which must be no larger than 40KB

All ads must be served from a third party server. If you don't already have an ad server, contact ads@bmctoday.com for support.

All banner ad creative is subject to approval by BMC.

Vision Sites

Cataract & Refractive Surgery Today

Homepage Ads & Landing Pages Ads

Located on Homepage, Topics, Videos, and Issues Pages

(1) Pushdown, (1) Responsive Rectangle

CRST E-Newsletter

(2) E-News Leaderboard

Article Page Ads

(1) Publication Article Ad

Read More +

Advertise with CRST

Cataract & Refractive Surgery Today Europe

Homepage Ads & Landing Pages Ads

Located on Homepage, Topics, Videos, and Issues Pages

(1) Pushdown, (1) Responsive Rectangle

CRST E-Newsletter

(2) E-News Leaderboard

Article Page Ads

(1) Publication Article Ad

Read More +

Advertise with CRSTE

CollaborativeEYE

Homepage Ads & Landing Pages Ads

Located on Homepage, Topics, Videos, and Issues Pages

(1) Pushdown, (1) Responsive Rectangle

Article Page Ads

(1) Publication Article Ads

CollaborativeEYE E-Newsletter

(2) E-News Leaderboard

Read More +

Advertise with CE

Eyetube

Eyetube Channels

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Retina Channel

Desktop: (1) Leaderboard, (1) Skyscraper, (1) Mini-Leaderboard

Mobile: (2) Mobile Leaderboard

3D for Retina Channel

Channel Page

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Email

(1) E-News leaderboard

Video

(1) Preroll - 5 secs

Recurring Series

Landing Page

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Email

(1) E-News leaderboard

Meeting Coverage

Landing Page

Desktop: (1) Leaderboard, (1) Skyscraper , (1) Mini-Leaderboard

Mobile: (2) Mobile Leaderboard

Email

(3) E-News Leaderboard

Resource Center

Landing Page

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Email

Logo Only with Supported by Verbiage

Podcasts

Landing Page

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Email

(1) E-News Leaderboard

Podcast Audio:

Audio recognition

Read More +

Advertise with EYETUBE

Eyewire News

Homepage, Article Pages

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

EyewireTV (Video Pages)

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

Eyewire News Weekly E-newsletter

(2) E-News Leaderboard

EyewireTV Weekly E-newsletter

(1) E-News Leaderboard

Read More +

Advertise with EYEWIRE NEWS

Glaucoma Today

ROS/Channel Placements

Desktop: (1) Leaderboard, (2) Rectangle

Mobile: (2) Mobile Leaderboard

Glaucoma Today E-Newsletter:

(2) E-News Leaderboard

Read More +

Advertise with GT

MillennialEYE

Homepage Ads & Landing Pages Ads

Located on: Homepage, Topics, Videos, and Issues Pages

(1) Pushdown, (1) Responsive Rectangle

Article Page Ads

(1) Publication Article Ad

Read More +

Advertise with ME

Retina Today

ROS/Channel Placements

Desktop: (1) Leaderboard, (2) Rectangle

Mobile: (1) Mobile Leaderboard

Retina Today E-Newsletter

(2) E-News Leaderboard

Awareness Month

Landing Page

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Email

(1) E-news Leaderboard

Read More +

Advertise with RT

Dermatology & Aesthetics Sites

Dermtube & Practical Dermatology

ROS Ads

Desktop: (1) Leaderboard, (2) Rectangle, (1) Skyscraper

Mobile: (2) Mobile Leaderboard

Practical Dermatology E-Newsletter

(1) E-news Leaderboard

Meeting Coverage

Landing Page

Web ads: (1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard

Email

(3) E-News Leaderboard

Recurring Series

Landing Page

(1) Leaderboard, (1) Skyscraper

Email

(1) E-News Leaderboard

Read More +

Advertise with PD

Dermwire & Dermwire TV

ROS Ads

Desktop: (1) Leaderboard, (2) Rectangle

Mobile: (2) Mobile Leaderboard

Dermwire E-Newsletter

(2) E-news Leaderboard

DermwireTV E-Newsletter

(1) E-news Leaderboard

Read More +

Advertise with DW

Modern Aesthetics

ROS Ads

(1) Leaderboard, (1) Skyscraper

Modern Aesthetics E-Newsletter

(1) E-News Leaderboard

Meeting Coverage

Landing Page

(1) Leaderboard, (1) Skyscraper, (1) Mini-leaderboard

Email ads

(3) E-News Leaderboard

Recurring Series

Landing Page

(1) Leaderboard, (1) Skyscraper

Email

(1) E-News Leaderboard

Read More +

Advertise with MA

Aesthetics Wire

ROS Ads

Desktop: (1) Leaderboard, (1) Rectangle

Mobile: (2) Mobile Leaderboard

AestheticsWire E-Newsletter

(2) E-News Leaderboard

Read More +

Advertise with AW

Endovascular & Cardiac Sites

Cardiac Interventions Today

ROS Ads

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (1) Mobile Leaderboard

All Channels, Archives, Navigation Hubs

Desktop: (1) Leaderboard, (1) Rectangle

Mobile: (1) Mobile Leaderboard

Interstitial positions are also available, but must have 100% share of voice of selected center.

E-Newsletter

(1) E-News Banner

New Issue Online

(2) ETOC Banner

Read More +

Advertise with CIT

Endovascular Today

ROS Ads

Desktop: (1) Leaderboard, (1) Skyscraper

Mobile: (1) Mobile Leaderboard

All Channels, Archives, Navigation Hubs

Desktop: (1) Leaderboard, (1) Rectangle

Mobile: (1) Mobile Leaderboard

Interstitial positions are also available, but must have 100% share of voice of selected center.

E-Newsletter

(1) E-News Banner

New Issue Online

(2) ETOC Banner

Read More +

Advertise with EVT

Neurology Sites

Practical Neurology

ROS/Channel Placements

Desktop: (1) Leaderboard, (2) Rectangle

Mobile: (2) Mobile Leaderboard

Practical Neurology New Issue Email

(2) E-news Leaderboard

Practical Neurology E-Newsletter

(2) E-news Leaderboard

Clinical Updates E-Newsletter

(2) E-news Leaderboard

Meeting Coverage

Landing Page

(1) Leaderboard, (1) Skyscraper

Email

(3) E-news Leaderboard

Read More +

Advertise with PN