Digital Advertising

Sizes/Specifications

Below is a list of all ad sizes available. To view which ad sizes pertain to each placement please view the breakdown for our Vision, Dermatology & Aesthetics, Endovascular & Cardiac Sites, and Neurology Sites.

Web Banner Ads

Email Banner Ads

General Ad Specifications

• Ads must spawn a new window for the landing page when clicked on.
• Rapid animating, blinking and/or flashing ads are not accepted BMC reserves the right to reject and/or revise ads that do not adhere to this spec.
• Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click - must go to landing page first where a download prompt may be allowed - if user chooses no or closes the download prompt, they cannot be prompted again.
• Animation length: 15 seconds max
• Any ads with white edges need to include a 1px #cccccc border.
• Ads must include a non-transparent background.
• As of 10/1/15 we no longer accept Flash files since this file type is not supported by most web browsers.

HTML5

HTML5 Banner Ads

• Place index file and assets in a folder and send under .ZIP compression.
• Ads must be SSL-ready (BMC does not guarantee that the site on which the ad is served is SSL-secured).
• When providing HTML5 zip files for upload rather than third party ad tags please ensure you are following the dimension and click tag guidelines outlined by Google Ad Manager, available here for review.
• Accepted file types for graphical assets include:

Fonts may be included as an asset in the accompanying asset folder (BMC reserves the right, with notice, to relegate any non-compliant fonts to standard web fonts).

File size limit: 200KB

NOTE: Limit includes the default image, which must be no larger than 40KB

All ads must be served from a third party server. If you don't already have an ad server, contact ads@bmctoday.com for support.

All banner ad creative is subject to approval by BMC.

Vision Sites

Dermatology & Aesthetics Sites

Endovascular & Cardiac Sites

Neurology Sites