Sizes/Specifications

Below is a list of all ad sizes available. To view which ad sizes pertain to each placement please view the breakdown for our Vision, Dermatology & Aesthetics, Endovascular & Cardiac Sites, and Neurology Sites.

Web Banner Ads

Email Banner Ads

MillennialEYE App Ads

General Ad Specifications

  • Ads must spawn a new window for the landing page when clicked on.
  • Rapid animating, blinking and/or flashing ads are not accepted BMC reserves the right to reject and/or revise ads that do not adhere to this spec.
  • Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click - must go to landing page first where a download prompt may be allowed - if user chooses no or closes the download prompt, they cannot be prompted again.
  • Animation length: 15 seconds max
  • Any ads with white edges need to include a 1px #cccccc border.
  • Ads must include a non-transparent background.
  • As of 10/1/15 we no longer accept Flash files since this file type is not supported by most web browsers.

HTML5

HTML5 Banner Ads

  • Place index file and assets in a folder and send under .ZIP compression.
  • Ads must be SSL-ready (BMC does not guarantee that the site on which the ad is served is SSL-secured).
  • When providing HTML5 zip files for upload rather than third party ad tags please ensure you are following the dimension and click tag guidelines outlined by Google Ad Manager, available here for review.
  • Accepted file types for graphical assets include:

IMAGES

  • File types: GIF, JPEG, JPG, PNG
  • Default Image (static image served in case of defaulted code): GIF, JPEG, JPG
  • NOTE: If using JavaScript, add the <noscript> element to the Default Image

Fonts may be included as an asset in the accompanying asset folder (BMC reserves the right, with notice, to relegate any non-compliant fonts to standard web fonts).

File size limit: 200KB

NOTE: Limit includes the default image, which must be no larger than 40KB

All ads must be served from a third party server. If you don't already have an ad server, contact ads@bmctoday.com for support.

All banner ad creative is subject to approval by BMC.

Vision Sites

Cataract & Refractive Surgery Today

Homepage Ads & Landing Pages Ads

Located on Homepage, Topics, Videos, and Issues Pages

Desktop: (1) Billboard, (1) Responsive Rectangle

Mobile: (1) Rectangle, (1) Responsive Rectangle

Article Page Ads

Desktop: (1) Leaderboard

Mobile: (1) Mobile Leaderboard

CRST E-Newsletter

(2) E-News Leaderboard

Read More +

Advertise with CRST

Cataract & Refractive Surgery Today Europe

Homepage Ads & Landing Pages Ads

Located on Homepage, Topics, Videos, and Issues Pages

Desktop: (1) Billboard, (1) Responsive Rectangle

Mobile: (1) Rectangle, (1) Responsive Rectangle

Article Page Ads

Desktop: (1) Leaderboard

Mobile: (1) Mobile Leaderboard

CRST E-Newsletter

(2) E-News Leaderboard

Read More +

Advertise with CRSTE

CollaborativeEYE

Homepage Ads & Landing Pages Ads

Located on Homepage, Topics, Videos, and Issues Pages

Desktop: (1) Billboard, (1) Responsive Rectangle

Mobile: (1) Rectangle, (1) Responsive Rectangle

Read More +

Advertise with CE

Eyetube

Eyetube Channels

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

3D for Retina Channel

Web

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

Email

(1) E-News Leaderboard

Video

(1) Preroll - 5 secs

Recurring Series

Web

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

Email

(1) E-News Leaderboard

Meeting Coverage

Web

Desktop: (2) Leaderboard, (1) Mini-Leaderboard

Mobile: (2) Mobile Leaderboard

Email

(3) E-News Leaderboard

Podcasts

Web

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

Email

(1) E-News Leaderboard

Audio

Audio recognition

Read More +

Advertise with EYETUBE

Eyewire

(Eyewire) ROS Ads

Desktop: (4) Leaderboard

Mobile: (4) Mobile Leaderboard

(Eyewire) Weekly E-Newsletter

(2) E-News Leaderboard

(EyewireTV) ROS Ads

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

(EyewireTV) Weekly E-Newsletter

(1) E-News Leaderboard

Read More +

Advertise with EYEWIRE

Glaucoma Today

ROS Ads

Desktop: (1) Leaderboard, (2) Rectangle

Mobile: (2) Mobile Leaderboard

Glaucoma Today E-Newsletter

(2) E-News Leaderboard

Read More +

Advertise with GT

MillennialEYE

Homepage Ads & Landing Pages Ads

Located on: Homepage, Topics, Videos, and Issues Pages

Desktop: (1) Billboard, (1) Responsive Rectangle

Mobile: (1) Rectangle, (1) Responsive Rectangle

App Adds - See Sizes/specifications

Read More +

Advertise with ME

Modern Optometry

Excluding Issues & Archive

Desktop: (1) Leaderboard, (1) Rectangle

Mobile: (2) Rectangle

Article Page Ads

Desktop: (1) Leaderboard

Mobile: (1) Mobile Leaderboard

Read More +

Advertise with MOD

Retina Today

ROS Ads

Desktop: (2) Leaderboard

Mobile: (2) Mobile Leaderboard

Retina Today E-Newsletter

(2) E-News Leaderboard

Special Series

Web

Desktop: (1) Leaderboard, (1) Rectangle

Mobile: (2) Mobile Leaderboard

Email

(1) E-News Leaderboard

Read More +

Advertise with RT

Dermatology & Aesthetics Sites

PracticalDermatology.com

Practical Dermatology & Dermtube ROS

Located on: Landing, Article & Video Pages

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Billboard

Located on: Homepage, News, Videos, and TOC Pages

Desktop: (1) Billboard

Mobile: (1) Rectangle

Recurring Series

Web

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Email

(1) E-News Leaderboard

Alexa - Dermwire Support

Email

(1) E-News Leaderboard

Audio

(1) Audio Tag created by BMC

Disease State E-Newsletter

Email

(2) E-News Leaderboard

Dermwire & DermwireTV ROS

Located on: Landing, Article & Video Pages

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Dermwire E-Newsletter

(2) E-News Leaderboard

Practical Dermatology E-Newsletter

(2) E-News Leaderboard

DermPulse E-Newsletter

(2) E-News Leaderboard

Meeting Coverage

Weeb

Desktop: (1) Leaderboard, (1) Rectangle, (1) Mini-Leaderboard

Mobile: (3) Mobile Leaderboard

Email

(3) E-News Leaderboard

Read More +

Advertise with PD

Modern Aesthetics

Modern Aesthetics ROS

Located on: Landing, Article & Video Pages

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Modern Aesthetics Newsletter

(2) E-News Leaderboard

Recurring Series

Web

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Email

(1) E-News Leaderboard

Meeting Coverage

Web

Desktop: (1) Leaderboard, (1) Rectangle, (1) Mini-Leaderboard

Mobile: (3) Mobile Leaderboard

Email

(1) E-News Leaderboard

AestheticsWire ROS

Located on: News Landing & News Articles

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

AestheticsWire E-Newsletter

(2) E-News Leaderboard

Podcasts

Web

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Email

(1) E-News Leaderboard

Audio

(1) Audio Tag created by BMC

Read More +

Advertise with MA

Endovascular & Cardiac Sites

Cardiac Interventions Today

ROS Ads

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

All Centers, Archives, Navigation Hubs

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Featured Video

Size: 300 x 250 px

Please provide the video file or a link to the video.

E-Newsletter

(1) E-News Banner

New Issue Online E-Newsletter

(1) E-News Banner

Read More +

Advertise with CIT

Endovascular Today

ROS Ads

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

All Centers, Archives, Navigation Hubs

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (3) Mobile Leaderboard

Featured Video

300 x 250 px

Please provide the video file or a link to the video.

E-Newsletter

(1) E-News Banner

New Issue Online E-Newsletter

(1) E-News Banner

Read More +

Advertise with EVT

Neurology Sites

Practical Neurology

ROS/Channel Placements

Desktop: (2) Leaderboard, (1) Rectangle

Mobile: (2) Mobile Leaderboard

Practical Neurology New Issue Email

(2) E-News Leaderboard

Practical Neurology E-Newsletter

(2) E-News Leaderboard

Clinical Updates E-Newsletter

(2) E-News Leaderboard

Read More +

Advertise with PN